关于发展文化产业的几点思考

Thoughts on the Development of the Cultural Industry

文化产业就是文化产品的生产、经营、消费。文化产业具有自身规律:需求拉动产业、"无中生有"、"海量需求"和创新。我国文化产业品牌单一,产品短缺,营养不良,现状堪忧。因此,要推动中国文化产业大发展、大繁荣,关键在于"四坚持":坚持大改革──彻底理顺体制;坚持大创新──切实更新观念;坚持大组合──快速消除壁垒;坚持大生产──放开市场准入。

The cultural industry refers to the production, management and consumption of cultural products. The cultural industry has its own laws： demand invigorating industry, ＂fabricated＂, ＂massive demand＂ and innovation. The present situation of the cultural industry is worrying due to the single brand, the lack of products and ＂malnutrition＂. There- fore, the keys to making Chinese cultural industry develop and flourish lie in the four principals that we should uphold the deep reform completely strengthen out the system; uphold the great innovation effectively change the concept; uphold the large merger quickly eliminate the barriers; uphold the mass production open up the market access.