1Zaichkowsky,JL (1985):Measuring the involvement construct,Journalof consumer research,12,341 ～ 352
2关于"卷入度"问题的追踪溯源.《广告理论大观》,2006(1)
3Harbert E.Krugman.The Measurement of Advertising Involvement. Public Opinion Quarterly . 1966 /1967
4Jacques E.Brisoux,Emmanuel J.Cheron.Brand categration and product involvement. Advances in Consciousness Research . 1990
5Harold H Kassarjian,Waltraud M.Kassarjian.Attitudes Under Low Commitment Conditions. Attitude Research Plays for High Stakes . 1979
6Burnkrant.R,Sawyer.A.Effects of Involvement and Message Content on Information Processing Intensity. Information Processing Research in Advertising . 1983
7Zaichkowsky,JL.Measuring The Involvement Construct. Journal of Consumer Research . 1985
8Greenwalt AG,Leavitt C.The Influence of Involvement on Disaggregate Attribute Choice Models. Journal of Consumer Reasearch . 1984
9Clarke,Keith,Russell W Belk.The Effects of Product Involvement and Task Definition on Anticipated Consumer Effort. Advances in Consciousness Research . 1978
10Celsi Richard L,Jerry C Olson.The role of involvement in attention and comprehension processes. Journal of Consumer Research . 1988
