基于企业社会责任的营销思考

Consideration on Mrketing Based Corporate Social Responsibility

企业在做核心业务决策时,以"社会责任"为市场细分依据来寻找"蓝海"市场,把所面临的社会问题与核心竞争力相联系时,企业社会责任就最大限度地体现出战略意义了,可使企业意识到两者之间的相互依存性。使"基于企业社会责任的营销"成为每个企业的内在要求十分重要,其中建立企业营销的社会责任机制是关键。

Corporate social responsibility would reflect ultimately the strategic significance when core-competitiveness is connected with social issue by market segmentation based ＂blue ocean strategy＂. Building a mechanism of marketing based co,orate social responsibility is quite important.