雷到“90后”

Shock the"Post-90"Generation

周小凡注视着街头的那些孩子，高发髻、齐刘海、拖着宽腿裤、挂着iPOD，他们旁若无人地嬉闹、亲吻，他们闪进咖啡馆和夜店，在都市的霓虹下面若桃花。

Here are the stories about two companies' try on the consumption of'post-90'genemtion. Lining has executed its youngster brand strategy for more than five years,but has been lack of outstanding creative ideas.In order to understand and satisfy the consumption desire from'post- 90'generation,designer Zhou Xiaofan and his colleagues surfed on the intemet and made friends with young teenagers in their favorite places.Zhou learned to explore teenagers' emotion and subconscioasness and then put them into his design works.'Post-90'generation likes showing their uniqueness and difference,and thus Zhou created a kind of shoes named Jiong with bold colors.'Post- 90'generation is also interested in recreating traditional culture,and so the designers make Lei Feng shoes and Prison Break shoes. After researching on the consuming psychology of'Post-90',Cai Delin found new selling points for Doritos:make its consumers feel super cool.On October 10,2008,a package in silver white and black color and a new Logo with D generation,literary games,and sidecars for Doritos was born.