摘要
中国历史悠久的民族传统文化为现代广告文化提供了取之不尽、用之不竭的资源,现代广告从传统文化中汲取营养,寻求与消费者产生感情交流的共鸣点。
National traditional culture with long history of China provides inexhaustible resource for modem advertisement while modem advisement explores for resonance of feeling communication with customer by drawing nutrient from traditional culture.
出处
《宁夏党校学报》
2009年第1期60-62,共3页
Journal of the Party School of the CPC Ningxia Hui Autonomous Region Committee
关键词
传统文化
现代广告
儒家文化
traditional culture
modem advertisement
Confucian culture
