品牌经理的烦恼

The Story of a Frustrated Brand Manager

张经理的烦恼 张经理靠在椅子上，神情沮丧。 张是公司企划部的经理，2008年在市场上成功开展了一系列品牌推广活动，在行业和媒体圈内得到一致肯定。张经理也是踌躇满志，计划2009年进一步开展活动，争取让公司的品牌得到更大提升。

By telling a true story of a brand manager,the article pinpointed a common frustration many brand managers had encountered.They spend so much time and effort and budget on brand building campaign,which has been not recognized by other departments.This article also provides a solution to this problem.