别让产品质量和售后服务影响了品牌形象

Quality and After-sale Service is Always Keys to Brand Image

近五六年来，我国重卡企业十分重视产品质量的改进提升，同时对售后服务也给予了前所未有的关注。在产品方面，2003-2006年我国主流重卡企业基本都完成了新一轮的产品升级换代。在售后服务方面，大多都建立了自己的服务品牌并根据新的市场形势不断丰富其内涵。但在近期笔者对河北涞源、

Recently,the author had conducted visits to heavy-duty truck customers in Laiyuan and Hengshui counties in Hebei province,and found out that different brands of heavy-duty trucks had various performances because of quality of product and after-sale service,which had much impact on customers' comments on these brands image and decision-making in the future purchasing.