品牌统一势在必行:固铂本土化进程加速——访固铂轮胎亚太区总裁曹克昌(Allen Tsaur)先生

An Interview of Mr.Allen Tsaur,President of Cooper Tire & Rubber Company Asia Pacific

2008年11月28日，固铂轮胎（CooperTires）宣布冠名威海成山体育场为“固铂成山体育场”，传承其支持赛事的传统。同时，其在华合资企业库珀成山（山东）轮胎有限公司正式更名为固铂成山（山东）轮胎有限公司。这是固铂轮胎进入中国以来，首次以统一的国内企业品牌形象面向市场，旨在展开更深入的本土化进程。

On Nov.28,2008,Cooper Tires Company had announced that the Weihai Chengshan Stadium is going to be named as 'Cooper Chengshan Stadium'.Meanwhile,its joint-venture in China will be renamed as Cooper Chengshang(Shangdong)Tire Company Ltd.This is the first time Cooper Company had unified its single corporate brand in China market.The reporter of <Commercial Vehicle> magazine recently interviewed Mr.Allen Tsaur,president of Cooper Tire & Rubber Company Asia Pacific.