陕西苹果流通“四好模式”对农产品流通机制的启示

The "Four Good Circulation Mode" of Shaanxi Apple Case and Its Enlightenment on the Circulation Mechanism of Agricultural Products

陕西苹果流通"四好模式"是:把握地区优势,选择适生优生土地,保证苹果"生得好";推行标准化管理,保持优良的品质,保证苹果"长得好";依靠龙头企业,争取最大程度销售,保证苹果"卖的好";加强政策扶植,创造良好的流通环境,保证对苹果"支持好"。陕西苹果产业建立了较完善的流通机制,这对农产品流通机制革新具有很好的借鉴意义。

At present there are lots of problems in the circulation of agricultural products. The Shaanxi apple case affords, however, established a ＂four good circulation mode＂. First and foremost, the appleplanting area was assured by the regional advantages. In the next place, thanks to the management of standardization, the growth environment and high quality of apple are guaranteed. Next, depending on local leading enterprised, Shaanxi apple becomes a flourishing business. Fourth, with favorable policies and excellent circulation environment, the apple business can be effectively and efficiently supported. The perfect circulation system of the Shaanxi apple case affords us some worth learning experiences.