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商业建筑室内环境对购物心理的影响 被引量:4

The influence of indoor environment of commercial building on purchasing mind
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摘要 将商业建筑的室内环境分成营利性和非营利性两类,分别对应不同的室内环境加以分析,从建筑师及室内设计师角度总结出有实用价值的设计策略,阐述了商业建筑室内环境对购物心理的影响及室内文化与环境的多元化发展趋势,对营造良好的商业空间具有重要意义。 The indoor environment of commercial building was divided into mercantile and mercantile, which were analyzed corresponded to different indoor environment. The design strategies with use value were generalized from architect and designer points. The influence of indoor environment of commercial building on purchasing mind multivariate development trend of indoor culture and environment were illustrated, which was significance to build better commercial space.
作者 张金霞
出处 《山西建筑》 2009年第4期39-40,共2页 Shanxi Architecture
关键词 商业建筑 室内环境 购物心理 购物行为 commercial building, indoor environment, purchasing mind, purchasing behavior
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