企业如何做好危机沟通

How to Make Good Crisis Communication in Enterprises

企业内外部环境的复杂性,给企业带来了诸多风险和危机,如何有效地规避风险,进行危机管理,事关企业的存亡。沟通是危机管理的重要组成部分,文章通过分析危机沟通在危机管理中的重要作用,针对如何做好危机沟通提出了自己的见解和看法,与各位同仁交流探讨。

The enterprise inlemal and extemal environment＇s complexity, has brought many risks and the crisis to the enterprise. How to dodge the risk effectively,carries on the crisis management, the critical time enterprise＇s life or death. The communication is the important component of crisis management.This article is for the purpose of through the analysis crisis communicating in the crisis management the influential role, how fo complete the crisis to communieate proposed own opinion and the view, exchanged the discussion with the fellow colleagues.