摘要
比较广告是指以明示或默示的方式将自己的产品和服务与竞争对手的产品和服务相比较的广告,它有助于帮助消费者正确的选择自己所需要的产品和服务,同时也可以提高市场的透明度,而中国现在对比较广告持较为谨慎的态度。
Comparative advertisement is used to compare the products and the services directly and indirectly of different companies. Although Chinese government is very cautious to such advertisements, they have such functions as leading consumers for a proper choice and improving the openness of the market.
出处
《绵阳师范学院学报》
2009年第1期67-71,共5页
Journal of Mianyang Teachers＇ College
关键词
比较广告
消费者
竞争者
comparative advertisement
consumers
competitors
