电子商务时代企业网络形象的塑造

The Online Image Building of Enterprises in E-Commerce Era

网络作为新的信息传播的载体,逐渐成为企业网络形象塑造的重要渠道。本文讨论了电子商务时代塑造企业网络形象的意义,分析了企业网络形象的传播特点,提出了企业网站形象塑造的策略。

Network, as a new carrier of information dissemination, is becoming an important channel for enterprises to develop their online image. Through discussing its significance and spreading features, this paper aims to propose helpful strategies for enterprises online image building and development.