虚假广告荐证人法律责任的反思与建构——基于综述分析基础上的展开

The Legal Liability of the Presenter of the False Advertisements and the Perfection of the Law Concerned——Based on a Summarized Analysis

现实生活中,名人做荐证广告事后被证明为虚假广告的事例不断被媒体曝光。名人虚假荐证广告是否担责成为人们热议的话题,关于这些问题的争论暴露出了《广告法》中虚假广告荐证人法律责任的缺失,这不仅造成了很多明星荐证人的言行不慎和随意代言,而且给法律实施带来了难题。因此探讨虚假广告荐证人法律责任及其相关法律完善具有一定的现实意义。

Recently, some false advertisements, which are recommended by the celebrities, were unceasingly exposed by the media. Whether the celebrities should take the legal liability is being hotly discussed. At the present, Chinese advertisement law lacks the stipulation in respect of this. Thus, it will be realistically significant to discuss this topie.