将“年轻”进行到底——湖南卫视产品及风格定位策略探析

Carrying Through "Youth" to the End——A Probe into Products and Style Localization Strategies of Hunan Satellite TV

湖南卫视的产品特色与风格是非常鲜明的。其以"年轻"为核心内容主题,在让受众为之耳目一新中,也不断地感受到青春的力量、情感的冲击,从而全力营造出了一种"快乐中国"的氛围。"年轻"已经成为湖南卫视的品牌,也成为其品牌中所凝集的文化向心力。

The product and the styles of Hunan Satellite TV have striking characteristics. It uses ＂youth＂ as its essential theme to impress the audience. By creating the powerful youth and the emotional impacts unceasingly, they, thus, create the atmosphere of ＂joyful China＂. ＂Youth＂ has already become the brand as well as the cultural centripetal force in it.