唯一不变的就是“变”

The only thing remains constant is change

据说老鹰是飞禽中活得最长的动物，有70年寿命，而它们能活那么长的一个重要原因在于：大多数老鹰会在40岁时主动去除自己身上一些多余的羽毛之类的东西。毫无疑问，这是一件比较痛苦的事情，但老鹰会主动去做，因为它们需要保持身体的敏捷性。而对于一个组织来说，要保持自己对外部环境和市场变化的应变能力，同样需要不断变革，以求能够对市场变化作出最快速的响应。

A hawk can live 70 years, but it has to make a choice for rebirth at age 40. At the 40 mark eagles start to feel the burden of aging. Their talons are becoming too long. Their beaks become too bent. Their wings get too heavy and their feathers become stuck on their chest. So the eagle must either change or die! Only the eagle that sets out to change can live for another 30 years. This lesson also applies to an organization. Fast response to market requires constant reform inside a business.