摘要
产销研一体化是指企业在科研、生产和营销部门之间实现"目标共同、信息共享、责任共担、荣誉共有"的一体化工作方式。济钢通过实施产销研一体化,建立了完善健全的运行机制,保证了以市场为导向,以用户为中心的经营管理模式,实现了没有市场开拓市场,有了市场扩大市场的良性循环。
Integration of Production-marketing-research （PMR integration） refers to the integrated working system that enterprise realizes ＂common targets, information share, co-holding responsibility and shared honor＂ among different departments of research, production and marketing. Jinan Steel established perfect and right operation system, guaranteed the realization of the operation and management mode with market as guided and user-centered and implemented virtuous circle opening up market and expending market.
出处
《山东冶金》
CAS
2008年第6期73-74,共2页
Shandong Metallurgy
关键词
产销研一体化
管理模式
运行机制
production-marketing -research integration （PMR integration）
management mode
operation system
