地区性旅行社网络化经营研究——以泉州中国旅行社为例

Networking Strategy of Regional Travel Agencies——A Case Study of China Travel Service of Quanzhou

在参考国内外旅行社实施网络化经营战略成功经验的基础上,以泉州中国旅行社为例进行区域性旅行社实施网络化经营战略的实证研究和比较研究,以求为泉州中国旅行社以及相类似的地区性中型旅行社提供有益的借鉴.

Branding, grouping and networking are the operating strategies of many large and medium-sized travel agencies. They now face the problem how to build a widely distributed and multi-node network of distribution agents according to their own characteristics, thus enabling enterprise to achieve competitive advantages. This paper studies China Travel Service of Quanzhou in the implementation of networking strategy, providing beneficial reference and exploration for the developing of many other regional agencies either.