“三奇”《读者》——《读者》案例研究之二

"Three Magic" Reader——the second case study of Reader

《读者》成功的奥秘表现为"三奇",传奇:用持久的、人性的东西打败了时尚、热点的东西;离奇:她不走常规之路,为自己设计了有"孩子气"般的理想状态,舍弃完美,追求特色;神奇:她具有浓厚的神秘色彩,恰似陶渊明般的高人隐士在指点,产生了读者崇拜。

The Secret of success for Reader lies in the ＂Three-Magic＂. Legend： The long-lasting, humane thing to defeat the fashion and the hot issues. Odd： she designs the ＂childish＂ ideal state for herself rather than pursuing the conventional style, giving up the perfection and seeking for the characteristics. Miracle： She has a strong mystery, like an expert such as Tao Yuanming in guidance and creates readers＇ worship.