隆回县花瑶民俗风情旅游开发

THE TOURISM EXPLOITATION OF ETHINC FOLKLORE OF HUAYAO NATIONALITY IN LONGHUI COUNTY

隆回县花瑶文化神秘、服饰色彩艳丽、民俗风情浓郁、自然山水秀美,具有良好的旅游开发资源基础。文章简要分析了花瑶民俗风情的基本特质和形成的地缘文化背景,较为详尽地描述了花瑶村落、民俗风情、挑花、特产等花瑶民俗风情的主要外显,并指出省域内同类民俗风情旅游产品较多,竞争形势较为严峻。在此基础上,从花瑶民俗风情旅游开发项目设计、资源整合、节会打造、管理机制、资源保护等方面,提出了隆回县花瑶民俗风情旅游开发战略架构。

Huayao nationality, which is in Longhui county, in middle of Hunan province, has good base of tourism exploitation with mysterious culture, gorgeous dress, rich ethnic folklore and beautifull scenery with natural hills and waters. The paper briefly analyzes the basic characters of Huayao ethnic folklore and cultural regional background formed, describes the external manifestation of Huayao villages, ethnic folklore, picking flowers, special local products in great detail, and point out that the competetion is quite severe because of much similar ethnic folklore products in Hunan province. On this basis the tourism exploitation strategy structure of ethnic folklore for Huayao nationality is presented from the designs of tourism development items, integration of tourism resources development, the product excellence of tourism festivals and conference, the regulatory regime of tourism development and protection of resources of tourism development etc.