提升茅台文化理念以增强企业持续竞争力

Advancement of Maotai Culture Ideas to Strengthen the Sustaiining Competitiveness of the Enterprise

国酒茅台在白酒行业具有一定的竞争优势。从怎样做好细节创新、推进服务的差异化战略、拓展世界市场、食品安全、社会责任、用人机制等方面论述了怎样才能将茅台目前的竞争优势持久保持下去,及所需做的工作。

State liquor--Maotai is in possession of powerful competitive advantages in liquor-making industry. In this paper, the recommendations related to differentiation strategy of Maotai service, expanding world market, food safety, social responsibility, and staff employment mechanism etc. were put forward to strengthen the sustaining competitiveness of Maotai Group.