化妆品企业如何提升核心竞争力

How to improve core competitive power of cosmetic enterprise

论述了化妆品企业要想发展和提升自身的核心竞争力,需要从企业文化、产品渠道、品牌竞争、市场发展以及市场策略等方面寻找途径。介绍了一些成功企业在品牌运用方面的经验。同时,指出了化妆品市场今后的发展趋势。

On the cosmetics companies to develop and enhance their core competitiveness, from corporate culture, marketing channels, brand competition, market development and market strategy, and so on to find ways. Some experiences of successful enterprise in brand operating was worthy.of our using for reference. Meanwhile, development trend of cosmetic market was pointed out.