消费者需求及在服装平面广告营销中的应用

Consumer Needs and Its Use in Fashion Advertisement Marketing

随着服装品牌竞争态势的日益升级,服装业进入了品牌营销的时代,服装广告作为品牌营销的重要一环,已成为代表服装品牌文化和价值趋向的符号。在服装营销中,只有深入挖掘消费者的需求,在服装平面广告中体现这种需求,才能更好地发展服装广告营销策略。

Since the competition state among fashion brands gets more and more intense day by day, apparel industry goes into an age of brand marketing. Fashion advertisement, as one of the most important means in brand marketing, becomes a symbol of culture and value in fashion brands. In fashion marketing, digging consumer needs, materializing it in brand advertisement, only in this way can fashion enterprise develop brand marketing strategy better.