“西风东渐”下的近代服装产业营销特色

Modern Clothing Industry Marketing Characteristic with "The West Wind Gradually Blows to the East"

文章从"洋为中用、全盘西化、中西结合"三个方面,用"广告、股份制公司、商会及同业公会"三种实例分析"西风东渐"下近代服装产业营销特色,从"手段、前提、保证"三个侧面反映营销对近代服装产业发展的重要推进作用及对现代的启示。

This text uses three dimensions- ＂advertisement, incorporation, the association of dealers and trade council＂ to analyse modem clothing industry＇s marketing characteristic with the theory of ＂The west wind gradually blows to the east＂ by three respects of ＂Making foreign things serve china, totally Westernization, and the Chinese-western combination＂, and has reflected the importance of marketing in developing and delighting of the modern clothing industry from three sides of ＂means, prerequisite and guarantee＂.