刍议高校广播的可听性

The Innovation of University Sampus Broadcast

随着信息化社会的不断发展,高校广播作为高校宣传中最早被使用的传播手段已受到新兴媒体的极大冲击并陷入尴尬的发展境地。本文结合相关工作经验就如何在信息化社会中从技术上和节目质量上提高高校广播的可听性,发挥高校广播的育人作用方面做了探讨。

Accompanying the development of the informational society, the university broadcasting work is confronting more challenges from the new media and coming into an embarrassed situation. In view of this situation, this paper tends to explore an efficient way to promote the quality of the university broadcasting from the following two aspects： the integration of broadcasting and network, and the innovation of broadcasting programs.