析大型事件对举办地旅游业的影响及启示——以2007年大连夏季达沃斯经济论坛为例

On the Influence and Enlightenment of Large-scale Events Held on the Tourist Industry——Dalian Summer Davos Economic Forum in 2007 as an Example

事件旅游作为一种新的旅游项目,可极大提高举办国家(城市)的地位及知名度,成为推进区域经济、文化、环境和社会发展的重要引擎。2007年大连市夏季达沃斯经济论坛的成功举办,促进了城市旅游业的发展。为实现大型事件为地方旅游业更好的服务,大连市应该加强环境保护、加强区域合作、建立较为完备的营销系统、加强网络建设和充分发挥政府的职能作用。

Event tourism as a new kind of tourist project can greatly improve the reputation of the sponsor state or city, and ean serve as an engine for the development of the regional economy, culture and environment, and thus promote its social development. In 2007 Dalian successfully held the Summer Davos Economic Forum, which promoted the development of tourism in the city. To aehieve the goal of the promotion, the city of Dalian should step up environmental protection, strengthen regional cooperation, establish a more comprehensive marketing system, strengthen the network construction and improve its governmental functions.