投资机会与农业龙头企业社会责任的生成

The Investment Opportunities and the Formation of Corporate Social Responsibility of Agricultural Leading Enterprise

企业社会责任主要源于企业活动对社会的影响,企业承担社会责任的主要原因是投资机会的存在。农业龙头企业因其行业特性的不同而有着与其他企业不同的社会责任。在农业产业化发展及"三农"问题的解决中,农业龙头企业有着众多的投资机会,对这些机会的追求使农业龙头企业承担了社会责任,如带动农户、保障食品安全、保护环境、慈善捐赠等,并在承担这些责任的同时获得了企业的发展。

The formation of corporate social responsibility （CSR） is mainly caused by the social impacts of corporate. The main reason of business＇ social responsibilities is the existence of investment opportunities. There are many investment opportunities in the industrialization of agriculture and the settlement of three rural problems, and to chase these opportunities, the agricultural leading enterprises have social responsibilities such as leading farmers to get rich, ensure food safety, protect environment, donate on chaity. At the same time, the enterprises developed too.