金融危机背景下福建省外销型企业的发展思路及对策

Study on Countermeasures of Export-oriented Enterprises in Fujian Province Under Financial Crisis

改革开放30年来,福建省外销型企业的发展取得了巨大成功,但其自身仍存在着一些问题。在美国金融危机的冲击下,美国及全球经济的下滑对福建省外销型企业的出口需求产生了一定的负面影响。面对开拓国内市场还是提高外销竞争力这一两难选择,根据全球价值链理论,福建省外销型企业应适时转变发展战略,借助国内市场的巨大需求,以自主知识产权、自主品牌和自主营销为重点,逐步提高产品附加值,推动价值链升级,从而增强国际竞争力。

In 30 years of reform and opening, the development of export-oriented enterprises in Fujian Province was a great success, but there are still some problems. In the U.S. financial crisis, the United States and the global economy have had a certain negative impact on falling export demand for export-oriented enterprises in Fujian Province. In facing this dilemma of opening up the domestic market or enhancing the competitiveness of export, the export-oriented enterprises in Fujian Province should develop a strategic change in a timely manner, own intellectual property rights autonomy and self-marketing for the brand Focus with a huge domestic market demand, and gradually raise the value-added products, promote upgrading of the value chain in order to enhance our international competitiveness.