逆向物流活动中政府的激励机制研究

Research on Incentive Mechanism of Government in Reverse Logistics

随着日益严重的资源环境问题,逆向物流已经引起社会越来越广泛的关注。政府在引导生产企业推行逆向物流战略过程中起着至关重要的作用,由于信息不对称生产企业可能会出现道德风险问题,因此经济激励手段成为法律手段之外的一种重要的制度安排。以一个多任务的委托-代理模型来分析政府如何从经济激励的角度推动生产企业全面开展逆向物流,结果表明政府应根据逆向物流活动中不同方面工作努力成本的替代性对生产企业采取合理的激励措施。

Reverse logistics is receiving recently much attention from society with more and more serious environmental problems. It is believed that government plays an important part in promoting the implement of reverse logistics. Owing to moral hazard that asymmetrical information brings, in- centive means has become as important as legal means. In this paper, we presente a multi - task principal - agent model, and analyze how govern- ment induces manufacturers to put reverse logistics strategy in practice from the viewpoint of economic perspective. The conclusion shows that government should take the reasonable incentive measures according to the vicarism of endeavor costs among the different aspects in reverse logistics.