摘要
收益管理理论是提高企业收益能力的重要理论和方法。文章对收益管理理论的起源和发展、基本内涵、应用特征以及发展的必要条件等基础问题进行梳理,并提出以协同管理等理论来深化收益管理理论的研究。
The theory of revenue management aims at improving enterprise profitability. The paper reviews its basic issues such as its origin and evolution, its content, its application characteristics, its developing conditions; and then recommends capitalizing on some ideas and methods of collaborative management to forward the study on it.
出处
《改革与战略》
北大核心
2009年第1期207-209,共3页
Reformation & Strategy
基金
国家自然科学基金资助项目(项目编号:70773070)。
关键词
收益管理
协同理论
管理学
revenue management
collaborative theory
management science
