高职院校市场营销课程教学模式改革的研究

Study on the Reform of Teaching Mode of Marketing Course in Higher Vocational Colleges

目前高职院校市场营销课程教学模式存在问题,使营销专业学生很难和市场的需求接轨。通过对市场营销课程教学模式进行探讨,对教学目标,教学方法,实践教学和评价方法等提出改革建议。

At present, there are some problems in teaching mode of marketing course in higher vocational colleges, it makes students of marketing major that are difficult to joint track with the requirement of market. Based on the discussion of teaching mode of marketing course, the paper proposes a series of reform suggestions from several aspects of teaching objective, teaching method, practical teaching and evaluation method.