我国会展业发展研究

Analysis on the Development of Convention and Exhibition Industry in China

随着市场经济的蓬勃发展,会展业应运而生,并逐步成为促进经济发展的重要产业。我国会展业在飞速发展的同时,呈现出了数量扩张、质量提高、收入比重降低、总体面积扩大、政府主导明显、品牌专业化提高、区域合作加强等特征,但也存在资源浪费、效率低下、软环境缺乏等不足之处。政府摆正自身在会展业发展中的角色与地位,是其中至关重要的环节。

With the rapid development of market economy, convention and exhibition industry emerged and became the main force of e- conomy. There＇re such traits about the industry： quantity spreading, quality promoting, low income proportions, big area, obvious dominant position of government, promotion of brand specialization, reinforcement of regional cooperation and others. At the same time some deficiency exists. The government playing the right role in the development of the industry is the critical process.