京杭大运河苏鲁区段旅游协作联盟构建研究

The Research on the Construction of Tourism Cooperation Union of the Su-Lu Section of Beijing-Hangzhou Grand Canal

主题性旅游联盟是一种新型的旅游合作模式,在不同的视角下呈现出多种合作类型,其中文化型旅游联盟是基于主题来源视角下的类型之一。围绕"运河文化"这一线性文化主题,选取山东济宁至江苏扬州段运河为研究区域,分析其合作的客观条件,构建出以"运河"为主题的旅游协作联盟合作模式,提出"一条主题景观带,三大服务中心、两大核心区域、三条精品路线"的运河主题旅游空间组织体系。

Thematic tourism union is a new tourism cooperation mode, it takes on various cooperation types from different views, culture tourism union is one of the types based on the perspective of thematic source. This paper focuses on the linear culture theme, taking the canal from Jining in Shandong province to Yangzhou in Jiangsu province as the research area, analyzing the objective conditions of its cooperation and constructing the cooperation mode of tourism cooperation union which takes ＂ canal＂ as the theme. This paper also puts forward the space organization system of the canal theme tourism,i, e. ＂one theme landscape zone, three service centers, two core areas and three fine routes＂ .