摘要
主要从行为经济学的角度,对健康需求市场上与传统理论相异常的现象进行分析,认为人们由于并非是完全理性的,存在着心理账户、风险规避、框架效应、非线性偏好、现状偏见等心理行为因素都会对人们的健康需求行为有显著影响,从而导致人们的实际行为选择与传统理论的理性人行为选择的差异,出现了老年健康需求大、预防性需求少等社会现象。
Based on the behavior economics, it investigates the excrescent phenomenon of the health demand, and it reveals that people is not complete reasonable, mental account, risk aversion, framing effect, preference reversal, status quo bias etc. influence the people's health demand behavior, and induce the difference between the people's actual behavior choice and reasonable people's behavior choice.
出处
《医学与哲学(A)》
CSSCI
北大核心
2009年第1期32-35,共4页
Medicine & Philosophy:Humanistic & Social Medicine Edition
基金
教育部人文社会科学"居民的行为心理与慢性病的防治"项目成果
项目编号:06JC790021
关键词
健康需求
心理账户
风险规避
框架效应
现状偏见
health demand, mental account, risk aversion, framing effect, status quo bias