摘要
随着通信网与互联网的融合,即时通信作为信息交流平台的商业发展空间几乎无限,即时通信市场在竞争激烈的同时,定位差异化发展趋向显著。从即时通信行业的五力竞争模型分析入手,研究了中国即时通信市场的竞争状况及定位差异化趋向。
With the integration of communications network and internet, the commercial space of instant messaging as an information exchange platform is virtually unlimited. The instant messaging market is in fierce competition and the trend of positioning differences is significant. Based on the analysis of competition model of instant messaging industry, the paper studied the competition stertus of Chinese instant messaging market and the trend of positioning differences.
出处
《河北工业科技》
CAS
2009年第1期5-7,共3页
Hebei Journal of Industrial Science and Technology
基金
国家自然科学基金资助项目(70672109)
关键词
即时通信
竞争
差异化
instant messaging
competition
difference
