基于互联网技术的市场调查应用研究

Application Research of Online Investigation

网上市场调查是信息时代一种新兴的信息收集和处理方式,具有传统市场调查所不具备的很多优势,但在应用中也存在一定的难点。本文结合中国网上市场调查的发展和现状,阐述了该方法的应用难点,并在调查主题的确定、问卷的设计、调查质量的保证和方法的灵活应用等方面,有针对性地提出了解决措施,以期能够在实践中得以有效地应用。

Online survey is a new approach for collecting and analyzing information. Even though it has significant advantage over the traditional way, there are still some limitations in practical use. This paper focus on present situation of online survey, proposes some concrete solution measures after pointing out its disadvantage.