地市级综合性医院在医改中导入差异化战略的探讨

Differentiation strategy should be actively applied for Medical Care System Reform in comprehensive hospi- tal of region-county level

随着医药卫生体制改革的不断深化,医疗行业内部的竞争态势越来越激烈,如何确立适宜自我的竞争发展战略已是各级医院管理者的关注问题。文章阐述地市级综合性医院采用的突出自我特色的差异化战略,适应和驾驭医疗体制改革,使医院在日趋激烈的市场竞争中保持可持续的发展。

As the Medical Care System Reform going further, the competition in this system become more extreme. How to establish an available competition and development strategy is a needing-attention issue. This article is aimed to decible the character st c differentiation Strategyi adapt to and rein the Medical Care System Reform, with the purpose of holding steady progress for comprehensive hospital incerasingly fierce market competition.