激发广告创意的联想思维

To Inspire the Associative Thinking in Advertising Creativity

当我们被一个个精彩的广告创意所深深吸引的时候，不禁会有所感触，它们的作者是多么神奇啊，他是如何产生这些奇思妙想的呢？其实广告创意并不神秘，也并非无迹可循，如果掌握了正确的思维方法并养成良好的思维习惯，很多人都可以发想出杰出的广告创意，联想思维就是其中一种非常重要的思维方法。

Associative thinking is of vital importance in advertising creativity. Many of the wonderful ideas are from the associative thinking. With associative thinking, you can find the correlation between the irrelevant things. The ideas from associative thinking always have strong visual impact and psychological shock. This article discusses how to apply the associative thinking in advertising creativity.