建立促进公益广告持续发展的长效机制

Building the Mechanism to Develop Social AD

我国公益广告的健康发展有赖于促进公益广告持续发展的长效机制的建立。该机制的核心内容是进一步明确公益广告的本质属性,将公益广告从政治和道德说教的束缚中解放出来。在此基础上明确公益广告的四大责任主体,并努力实现公益广告的叙述性表达和栏目化发布。

The healthy development of China＇s public service ads depends on the construction of the continued development of long-acting mechanism. The core of the mechanism is to further clear the nature of public service ads, to liberate public service Ads from the restraint of political and moral preaching, on the basis of which, clear and definite four main responsibilities of public service ads, and make efforts to achieve the narrative expression and publication in columns of public service ads.