苏北旅游流的时空演变分析及旅游战略调整

The Spatial Characteristics Analysis of Tourist Flows and the Strategic Adjustment of Tourism in Northern Jiangsu

基于江苏省2000年和2007年国内旅游抽样调查数据,以苏北为案例区,对国内客源市场的空间分布、地理集中性、时空演变以及旅游者的空间行为进行分析,得出苏北旅游流具有区域内聚、区间差距大、区位效应明显等特征,进而从资源、产品、市场营销等角度提出了苏北旅游发展战略调整措施。

Based on the data of tourism sampling survey in the year of 2000 and 2007 in Jiangsu Province,taking five cities of northern Jiangsu as study district,this paper analyses quantitatively the spatial distribution,space-time evolution of domestic tourists market,geography concentration,and the space behavior of tourists in northern Jiangsu,and carries out that the tourist flows of northern Jiangsu has the regional implosion,the bigger regional gaps between five cities,obvious region effect and so on,then proposes concrete procedures of adjusting the strategy of developing tourism in northern Jiangsu.