中国动画的创新及发展

The Innovation and the Development of Chinese Cartoon

中国动画创作者经过70多年的艰辛探索,在创作水平上达到了一个较高的层次,但由于市场意识淡薄,所以市场开拓不够。中国动画面临着巨大的挑战。只有在保持民族特色的前提下,努力在艺术性与商业性之间找到一个完美的契合点,中国动画才能有更好的发展。

With 70 years of arduous explorations, Chinese cartoon creators have reached a higher level in the creation. However, due to the lack of market consciousness, the market exploitation is far from enough. Chinese cartoon are facing enormous challenges. Only under the premise of maintaining national characteristics, can a perfect joint between the commercial and artistic nature be found and thus Chinese cartoon has a better development.