外商投资动机对区位选择的影响——基于昆山台资企业问卷调查的研究

The Impact of Investment Motives on Location Choice:Based on Questionnaire Research of Taiwan Residents Firms in Kunshan

本文在考察外商投资动机与区位选择关系的基础上,根据对昆山台资企业问卷调查的第一手资料,实证分析了昆山台资企业投资的基本动机和选择在昆山投资主要看重的区位因素。结果表明,市场导向型、成本导向性、垄断优势导向型与竞争合作导向型的台资企业分别偏重市场、成本、政策服务与投入供应配套的区位因子。不同规模、不同产品类型的企业也有着截然不同的区位偏好。在上述发现的基础上,本文对利用和管理外资提出了相应的启示。

This paper firstly studies the correlation between FDI investment motives and location choice. Based on questionnaire research of Taiwan Residents firms in Kunshan, We empirically analysis the basic motive of their investment and the location factors. The result indicates that market oriented, cost oriented, monopoly superiority oriented and strategy oriented firms favor the market, cost, service and supply factors separately. And different scales and product type＇s enterprise has different location preference. Based on above findings, this paper presents managerial implication accordingly.