长株潭地区体育市场开拓与体育消费群体培养研究

Study On The Sports Market Exploration And Sports Consumption Groups In Changsha-Zhuzhou-Xiangtan Region

在对长株潭地区的体育产业发展情况进行调研的基础上,根据体育经济学、体育产业学和社会学等理论提出了开拓长株潭地区体育市场,培养体育消费群体的一些途径与方法,以期提升长株潭地区体育产业竞争力,并通过辐射效应带动湖南省其它地区体育产业的发展,从而使湖南体育产业得以整体发展,为湖南省的经济发展创造新的增长点。

Based on the investigation about the development circumstances of sports industry in Changsha- Zhuzbou - Xiangtan region, this paper suggested some ways and means to exploit the sports market and train the sports consumption groups in this region according to related theories about sports economics, sports industry and sociology, and so on. Through these ways and means we hope to promote the competitive strength in Changsha - Zhuzhou - Xiangtan region, and lead the development of sports industry in the other regions in Hunan Province through radiation effects, which makes a new economic growth point for economic development of Hunan Province.