我国城市体育节事的内涵及品牌化发展探析

Research On The Connotation Of Urban Sports Festivals And The Development Of Brands

城市节事活动作为一种重要的活动形式,在中国城市的飞速发展中正在扮演着越来越重要的角色。文章运用文献资料、逻辑分析等方法,对体育节事做了相关探讨,通过对体育节事的品牌化内涵的把握,提出了中国城市体育节事品牌化的发展策略。

Using literature, logic analysis, and other methods, the author explored the connotation of urban sports festivals and put forward the strategy for the development of urban sports festivals and brands in China.