大众传媒中的新闻消费主义倾向辨析

On the Journalistic Consumption of the Mass Media

大众传媒中的新闻消费主义倾向,是随着消费时代的到来在传播领域出现的一种新现象。这种新现象虽然表现类型甚多,但总体特征是以迎合观众的心理需求,满足观众的感性欲望为目的,其娱乐化、浅表化的特点比较突出。大众传媒中的消费主义倾向已引起传播方式与功能作用的变化,应引起足够重视。

The author holds that the journalistic consumption is anew trend that came into being with the advent of the consumption age, and that the major character of the trend is to cater to the psychological needs of the audience to the highest possible extent by offering superficial, sensational and entertaining stories. The iournalistic consumption of the mass media has attracted attention from the public and the academics alike.