对欠发达地区县级体育健身娱乐市场的调查与分析——以江苏沛县为例

The less developed regions county Sports and Entertainment Market Survey and Analysis——Peixian of Jiangsu Province as an example

健身娱乐市场在各地都呈现出蓬勃的发展态势,但由于经济条件的制约,一些欠发达地区,特别是这些地区的县级健身娱乐市场的发展却相对滞后。通过对江苏省沛县健身娱乐市场的调查,从群众体育健身意识、参与体育活动的动机、活动的方式、活动的组织形式、场地设施等角度出发进行研究,总结出了欠发达地区县级体育健身娱乐市场存在的问题和特点,这些问题与特点和个人收入、职业、消费意识、政府的支持及体育健身娱乐市场自身发展的水平等众多因素密切相关。期望能够通过研究为欠发达地区的县级体育健身娱乐市场的开发和发展提供解决问题的思路和方法。

Fitness entertainment market in various places show robust development trend, but due to economic conditions, some of the less developed regions, particularly in those areas of the county - level fitness entertainment market development has remained relatively stagnant. Based on the fitness of Jiangsu Province Peixian entertainment market survey, from the mass sports fitness awareness, the motivation to participate in sports activities, activities, activities of the forms of organization, facilities, and other research point of view, summed up the county level in underdeveloped regions Fitness Entertainment market, the existing problems and characteristics of these problems and characteristics and personal income, employment, consumer awareness, government support for sports and fitness entertainment market, such as the level of their own development is closely related to many factors. Expectations can be passed on to less developed areas of county - level sports fitness entertainment market development and the development of problem - solving ideas and methods.