论新时期中国三大旅游市场政策取向

On the Policy Orientation of China's Three Tourism Markets in the New Era

本文首先对国际金融危机、旅游业创汇减弱等目前旅游业发展的新形势进行了分析,在此基础上提出将国家发展三大旅游市场的现行政策"大力发展入境旅游、积极发展国民旅游、规范发展出境旅游",调整为"优先发展国内旅游,大力提升入境旅游"这一新的政策主张。新形势下,该政策新取向的讨论将对科学判断国家发展旅游业宏观形势、研制相应国家政策有一定的参考价值。

Based on the analysis of the new situation facing China＇ s tourism industry--global financial crisis and reducing ability in creating foreign revenue, the paper proposes adjusting the current national policy of developing three markets from ＂ vigorously developing inbound tourism ＂, ＂ actively developing domestic tourism＂ and ＂standardly developing outbound tourism＂ to ＂giving priority to developing domestic tourism and upgrading inbound tourism＂. Under the new situation, the discussion on the new policy orientation will be of some referential value for the scientific judgment on the macro-surroundings of national tourism development and the formulation of relevant national policy.