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当代西方电影票房预测研究的发展演变 被引量:20

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摘要 西方电影票房预测研究从影片创意质量、发行能力、营销能力等方面建立票房预测模型,研究方法以实证化、模型化为主。通过译介西方电影票房预测的研究成果,本文指出建立适合我国现实情况的电影票房预测模型的重要性。
作者 王建陵
出处 《电影艺术》 CSSCI 北大核心 2009年第1期45-49,共5页 Film Art
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