电子商务网站竞争力指标体系研究——基于资源场力的视角

Research on the Competitiveness-index System of E-commerce Websites——Based on the Viewpoint of Resource Field Power

结合资源场理论,基于资源场力的视角,界定电子商务网站中的资源场力:信息力、服务力、技术力、信誉力和易操作力等,并对其进行分解。运用层次分析法对各资源场力合理量化,构建一个简单可行、操作性强的电子商务网站竞争力指标体系。最后对淘宝网和当当网进行实证分析,证明所建立的电子商务网站竞争力指标体系具有合理性和参考作用。

This paper defines resource field power in e-commerce website based on the theory of resource field, and reasonably quantifies the respective resource field power. Then it establishes a simple and feasible, easy to operate competitiveness-index system using Analytic Hierarchy Process（AHP）. Finally the paper empirically studies on the websites of Dangdang and Taobao. And the competitiveness-index system of e-commerce website has proved rational.