金钱心理和金钱行为关系研究

A Study about the Relationship between Money Profile and Money Behavior

采用《金钱心理问卷》、《金钱行为情境问卷》,随机抽取204名企业管理人员和395名大学生,调查分析他们的金钱心理成分、类型及其特征,以及不同金钱心理类型者在金钱行为上的差异性。研究发现,不同金钱心理类型的人在投资股票、给父母钱或礼物、给希望工程捐款等金钱行为上有显著差异,表现为:金钱崇拜者更可能从事投资股票行为,而金钱排斥者则相反;金钱排斥者比金钱不满者、金钱崇拜者更愿意多给父母钱或礼物;金钱不满者比金钱冷漠者、金钱排斥者更不愿意给希望工程捐款;大学生比管理人员的金钱消费意愿更高。

With two questionnaires named Money Ethics Scale and Money Activity Context Questionnaire, which are designed by ourselves, this study investigates randomly 204 managerial staffs and 395 university students, to analyze their money profiles, and the relation between money profiles and money activity. The results show that Achieving Money Worshiper has the most possibility to invest in stocks than the others, but Money Respelled has the lest possibility to invest in stocks than the others; Money Reseller has more possibility to give money/gifts to parents than Careless Money Admirer and Achieving Money Worshiper; Careless Money Admirer has less possibility to give to foundation（s） of schools than Apathetic Money Handler and Money Respelled; university students have more possibility to consume than Managerial staffs.